Written by Rob Yates, Senior Examiner
Price discrimination is not always damaging — it can benefit some consumers, increase output, and fund services that might not otherwise exist, though its effects depend heavily on the market context.
→ Open full diagram → — shows the firm maximising profit across two sub-markets by setting MR = MC in each, with a higher price in the inelastic market and a lower price in the elastic market.
This question tests students' ability to evaluate the welfare effects of price discrimination under AQA spec point 4.1.5.7 — Price discrimination. Specifically, it requires candidates to distinguish between the effects on different groups of consumers, to deploy concepts such as consumer surplus, producer surplus, and deadweight welfare loss, and to construct a sustained evaluative argument rather than a one-sided account. Strong answers are expected to acknowledge that the impact varies with the degree of price discrimination, the market structure in which it occurs, and the particular consumer group under consideration. The highest marks require candidates to reach a supported judgement rather than simply listing advantages and disadvantages.
Examined 2 times across AQA since 2020.
| Series | Board | Paper | Marks | Command word | Diagram |
|---|---|---|---|---|---|
| November 2020 | AQA | 7136/1 (optional question) | 25 | Assess | Optional |
| June 2024 | AQA | 7136/1 (optional question) | 25 | Evaluate | Optional |
Both appearances have been at the full 25-mark tariff on Paper 1, using evaluative command words, which indicates that examiners expect a structured, two-sided argument culminating in a justified conclusion rather than a descriptive account of how price discrimination operates.
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