Diagram showing the accelerator principle: investment responds more than proportionally to changes in national income, amplifying cyclical fluctuations.

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Download PNGThe accelerator effect diagram demonstrates how small changes in consumer demand can trigger much larger changes in business investment spending. When demand for goods increases, firms need more capital equipment to meet this demand, leading to a disproportionate increase in investment. This creates a multiplied impact on economic growth, but also means that when demand growth slows or falls, investment can collapse dramatically, amplifying economic downturns.
Students often confuse the accelerator with the multiplier - remember the accelerator specifically shows how changes in demand lead to amplified changes in investment, not just any economic variable. Examiners are impressed when you can explain the numerical relationship and show understanding that the accelerator works in both directions (investment falls faster when demand growth slows).
Students frequently mix up the accelerator with the multiplier effect, failing to recognize that the accelerator specifically deals with investment responses to demand changes. They also often miss that the accelerator can cause investment to fall even when demand is still rising, just at a slower rate.
All major exam boards treat this diagram identically, focusing on the mathematical relationship between demand changes and investment responses. Some specifications place greater emphasis on linking the accelerator to business cycle analysis and fiscal policy effectiveness.
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