AD/AS diagram illustrating the Keynesian multiplier: an initial injection shifts AD from AD1 to AD2, and induced rounds of consumption shift it further to AD3, so the final change in AD is k times the injection.

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Download PNGThe multiplier effect diagram shows two rightward shifts of aggregate demand. An injection such as a £10bn rise in government spending first shifts AD from AD1 to AD2 by the amount of the injection. That spending becomes income for workers and firms, who spend part of it; each round of induced consumption creates further income, but a proportion leaks out as withdrawals (saving, taxation and imports), so each round is smaller than the last. The sum of these further rounds shifts AD again, from AD2 to AD3. The total shift, AD1 to AD3, equals the multiplier (k = 1/MPW) times the injection: with an MPW of 0.4, k = 2.5 and AD rises by £25bn. Real output rises from Y1 to Y2 as a result of the injection alone and from Y1 to Y3 in total. All three equilibria lie on the perfectly elastic section of the Keynesian LRAS, where the economy has spare capacity, so the price level is unchanged and real output rises by the full k times the injection (ΔY = k × ΔG). Nearer full employment the AS curve slopes upward, and part of the increase in AD would instead raise the price level.
Examiners are impressed when students explain that the multiplier effect works in both directions - cuts in government spending have a negative multiplier effect that reduces GDP by more than the initial spending reduction. Many students forget to mention the withdrawals (savings, taxes, imports) that determine the size of the multiplier.
Drawing only one AD shift, which fails to separate the initial injection from the induced rounds of spending. Stating that real GDP rises by exactly k × the injection when the AS curve is upward sloping: the multiplier acts on AD, and some of the increase may be absorbed by a higher price level. Using 1/(1 − MPC) for an open economy with taxation, rather than 1/MPW. Forgetting that the multiplier applies to every injection (investment, exports), not just government spending.
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